Kellogg's Article

The Kellogg's cereal company is thinking about laser etching their logo into every piece of corn flakes. They use a very small laser that doesn't change the taste one bit. But the reason that such a big company is doing this is to give the reassurance to consumers that they are truly eating Kellogg's brand name cereal. The company believes that doing this will increase their sales due to the fact that everyone knows the cereal they are eating is not an imposter. The numbers of corn flakes eaten in the world is quite large and the Kellogg company wants to convert all of the cornflake consumers to eat their brand.